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sam@wearewhimsy.com

Before we talk shop…I’m the son of Moldovan-Ukrainian immigrants who taught me to love Seinfeld, beet soup, and fuzzy comforters. Here’s a non-exhaustive list of other things that take up my mental real estate: morning workouts, the SNL wig vault, New York Magazine, candy corn, the collective works of Ayo Edebiri, making my therapist laugh, and Michael Barbaro’s sympathetic tenor.

These days, I’m directing + editing films under my Emmy Award-winning production co. Whimsy. Check out this commercial we made about your favorite drag queen’s costume designer, this documentary about the madcap artist behind one of America’s most iconic homes, and this campaign for the x2 Peabody-nominated podcast Scene on Radio. The studio has also produced behind-the-scenes content for Sinners, Smile 2, and Didi, made branded work for clients like NYC Tourism, RED, and the Brooklyn Museum, and collaborated with the New York Times and Washington Post on digital stories.

I was previously the Creative Marketing Director at the x2 Academy Award-winning Breakwater Studios, where I oversaw our digital presence and ran two Oscar campaigns for New York Times Op-Docs: The Best Chef in the World and MINK! Before that, I worked in the photo department at the Museum of Modern Art and the education department at the Met.